Once you go for a static site, you need to think about how you are going to manage your articles. Front matter is a tool that helps you maintain the metadata/front matter of your articles like: creation date, modified date, slug, tile, SEO check, and more.
Native Org-mode exporter that exports to Blackfriday Markdown with Hugo front-matter. ox-hugo supports two common Org blogging flows — exporting multiple Org subtrees in a single file to multiple Hugo posts, and exporting a single Org file to a single Hugo post. It also leverages the Org tag and property inheritance features. See Why ox-hugo? for more.