To say that this website, our main online presence, needed to do a lot would be an understatement.
Our site is home to both Aether and Aether Pro, our knowledgebase for each product, a server for static assets that we use in our emails, the interactive sign-up flows, payments client, downloads provider, and even a mechanism for delivering auto-update notifications to our native clients. We are using a single Hugo site for all these — it’s not a static site generator for us, it’s the core framework at the heart of our entire web front-end.
Not only that, this had to work with one developer crunched for time who spends most of his time working on two separate apps across 3 desktop platforms — someone whose main job is very far from building static websites. We only had scraps of time to design and build this Hugo site, make it performant and scalable, and Hugo did a phenomenal job delivering on that promise.
The last piece is, funnily enough, moving our blog to Hugo, which it is not as of now. This was an inherited mistake we are currently rectifying. Soon, our entire web footprint will be living in Hugo.
This is a relatively complex setup, and somewhat out of the ordinary. Yet, even with this custom setup, using Hugo was painless.
Hosting: Netlify, pushed to production via git push.